Today’s words come from James Earl Jones’ character (Terrence Mann) in one of my all-time favorite movies, Field of Dreams.

Words to Live By

The memories will be so thick, they’ll have to brush them away from their faces.

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The Takeaway

The word that really struck me here was thick. Most of our memories are fleeting, slowly fading away as time moves on. But some memories have a way of sticking with us; for whatever reason we can not (or dare not) brush them away to the dark corners of our brain.

My most vivid memories, the really thick ones, are made up of emotional experiences. The feelings, tastes, sounds, sights, and smells that make up an experience are important, but they’re not what really sticks out. I remember feelings of joy, pride, love, hate, embarrassment, and redemption. The senses can trigger a memory, but I what I remember is the emotion. I remember how I felt.

We don’t buy our favorite food because of how it tastes.
We buy it because of how it makes us feel.

To make a thick memory, you have to create a strong emotional connection to the experience. Have you ever thought about the substance of the customer experiences you’re creating? Are they experiences that wow; experiences that people are eager to spend money on? Are they experiences that connect with your customers on an emotional level?

Have you taken the time to map out the customer experience you want to deliver? Are you willing to go the extra mile to create a remarkable customer experience?

I don’t think we can create the same type of emotional memories shown in the movie (famous baseball-playing ghosts are hard to come by), but isn’t it something we should aspire to?

The Point: Create positive emotional experiences and people will most definitely come.

Words to Live By series

This post is part of my new Words to Live By series, a glimpse into quotes that impact and inspire my outlook on life.