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The Perception Baseline

The Perception Baseline

July 7, 2010 |  by Tim Sanchez  |  Customer Experience, Featured, Popular  |  View Comments

What is customer experience? That’s a question many people are still trying to answer. It’s easy to get confused and overwhelmed by the various definitions floating around the web. While many have tried to capture the entire subject in one confusing run-on sentence, I like to keep things simple. That’s why I’ve always preferred Continue Reading

Put On Your Sunday Best

Put On Your Sunday Best

06/01/2010 • Like many people, I grew up going to church on Sundays. Part of the Sunday morning ritual was to pick out your nicest set of clothes to wear to worship service. This, of course, never went over real well with us kids. Putting on clothes in general was ...keep reading

5 Things Your Customers Wish You Knew

5 Things Your Customers Wish You Knew

05/04/2010 • I was reading online the other day (shocker, I know) and I happened upon a post by Sonia Simone titled 50 Things Your Customers Wish You Knew. Sonia (as always) put together a great post, but I wanted to create a much shorter list and flesh out the details ...keep reading

People Will Most Definitely Come

People Will Most Definitely Come

04/26/2010 • Today's words come from James Earl Jones' character (Terrence Mann) in one of my all-time favorite movies, Field of Dreams. Words to Live By The memories will be so thick, they'll have to brush them away from their faces. Can't see the video? Click here. The Takeaway The word that really struck me ...keep reading

Social CRM - A Definition for Dummies

Social CRM – A Definition for Dummies

03/10/2010 • I've always been interested in CRM and its role in the overall customer experience. Customer Relationship Management has made up a large part of my professional life. The underlying philosophy is one we hold tightly at ABIS, and we've built technology from the ground up to support that ...keep reading