Archive for Social Media

Much has been made of social media’s ability to directly connect businesses and their customers. I’m in the middle of Gary Vaynerchuk’s Thank You Economy (affiliate link), and it has me thinking more about social media’s impact on the future of business. Its influence is undeniable for many B2C comanies, where customers are online talking directly about the brand. But what about B2B companies, where online conversation is much less common? Continue Reading