How are you using social media with regards to your relationships? Do you use the power of social media to connect with more people or to build better relationships? Is it both, and if so, at what point does that become unscalable? Continue Reading
The Power of Social Media…and an Apology
07/19/2010 • I wrote a post a couple of weeks ago about a poor experience my wife had at The Gap. I thought it was a good story that conveyed the importance of consistency in the customer experience. I certainly didn't write it expecting any response or retribution from The ...keep reading
Are You a Social Homer?
04/20/2010 • Whether you've accepted it or not, social networking and social media are becoming a larger part of the customer experience. Newer social networking sites like Twitter and Facebook have pushed social to the masses, but community-driven applications like blogs, bulletin boards and forums have been around for many years. ...keep reading
Social CRM – A Definition for Dummies
03/10/2010 • I've always been interested in CRM and its role in the overall customer experience. Customer Relationship Management has made up a large part of my professional life. The underlying philosophy is one we hold tightly at ABIS, and we've built technology from the ground up to support that ...keep reading
